With the beginning of Baselworld just a few days away, the replica IWC doesn’t want to fully surrender the spotlight. Today the Richemont-owned brand stated that it is releasing an online customization tool that allows customers to create their own versions of the Ingeneiur chronograph and then order those watches directly. This comes less than a year after IWC released its latest U.S. website, complete with an e-commerce boutique. And, while for now the tool is limited to the single model – the Ingenieur Chronograph – I would be greatly surprised if this weren’t an idea that the replica IWC pushed further in the future. Today is almost just the opening actually.
So what can you do with this new tool? You just log on to IWC’s e-comm platform rather than selecting from pre-configured models of the Ingenieur Chronograph you create your own. This includes choosing your case metal, your dial color, the hands, and a strap before finishing everything off with a caseback engraving. All these replica watches use the same in-house IWC Caliber 69375 movement. As you can see from the images here, the best replica watches is rendered in real time, so you can see what you’re making and play with it until you get exactly what you’re looking for.
If you decide to order yourself an Ingenieur Chronograph, the watch is just made for you and takes 12 weeks to complete. From there, it can be either delivered anywhere in the U.S. or picked up at any of IWC’s U.S. boutiques. The program launches today and you can check it out here.
Customization has not typically been something inspired by the traditional Swiss watch industry. When it comes to some other luxury goods, customization is everything – take bespoke suits or custom-made shoes, for a example. Both the replica TAG Heuer and Zenith officially teamed up with the Bamford Watch Department last year to start offering custom watches, while the small upstart Ochs und Junior has been offering online customization for much longer.